Latest Business Articles

VOICE AND NON-VOICE PROCESSES

Mon, 02 Aug 2010 08:55:26 +0000

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VOICE AND NON-VOICE PROCESSES

Mon, 02 Aug 2010 08:55:18 +0000

Sourcing From China: The Right Way

Wed, 21 Jul 2010 05:25:48 +0000

You are currently a decision-maker at one of the 25 million businesses based in these great United States. Like any businessman you are driven towards maximizing profits, but not at the point of jeopardizing your brand and product quality. So you think to yourself, "How can I reduce operating costs and still provide the same great product to our loyal customers?"

Naturally, you have thought about or even seriously explored manufacturing your product in China, but have been leery to take the next step or commit to a plan. Purchasing directly from China would allow you to streamline your supply chain by cutting out the additional costs added by unnecessary wholesalers, distributors, and importers. For many businesses this is a profitable and viable option to consider, but in doing so you must also consider the potential risks and obstacles.

First, you will want to find a reliable and trustworthy sourcing agent that has relevant and ample experience working directly with Chinese manufacturers in your industry. Usually they will have access to an extensive database of vendors they have used in the past and will only work with tried and true factories. These experienced sourcing agents will have closer and more developed relationships in China and therefore receive more attention and accurate quotes than someone merely requesting a quote via a web site.

Next, a local sourcing agent will generally be able to condense the roles played by quality control engineers, factory auditors, supply chain management specialists, and importers into a single, full-service team. Having your QC experts and production management team physically in China throughout production is very important. They will have face-to-face contact with the manufacturers and be able to respond quickly and efficiently to any unforeseeable hiccups during the manufacturing process.

Utilizing a full-service team to replace your current middlemen is essentially where your savings will be realized. You will only have to work with one sourcing agent instead of hiring multiple companies to handle quality control, auditing, freight-forwarding, etc. An experienced sourcing agent will save your company a substantial amount of money by consolidating your outsourcing efforts into one reliable company.

If you are apprehensive of working directly with a Chinese sourcing agent, know that today there are many professional and capable sourcing agents managed by experienced Westerners but headquartered in mainland China. The best of these Western-run sourcing agents will also provide 24-hour customer service and a bilingual staff that will candidly answer any questions you may have about outsourcing.

More so than factories, a professional and trustworthy sourcing agent will always have your best interest in mind and want to develop strong relationships with their clients to ensure repeat business. They will also have invaluable experience in the aggressive negotiation that tends to play a major role in the Chinese manufacturing sector. This means that they have incentive to deliver exactly what was agreed upon--a high quality product custom made for each client at a fair price and shipped on schedule.

Working directly with China is an option any savvy business owner has to research and seriously consider. With the right sourcing agent you can capitalize on the opportunity to directly source your product overseas, without opening a China office or trial and error. You will find that it is possible for production to be streamlined in China from design to delivery in a more efficient, manageable, and cost-effective manner.

Website Audit Checkpoints

Wed, 14 Jul 2010 05:17:50 +0000

In the Design phase we can work with your team to benchmark and design performance goals.A continuous, systematic process of evaluating, to determine business and work processes that represent “best practices” and establish rational performance goals.

Below listed site audit checkpoints:

• Design
• Content
• Information architecture
• Functionality
• Security
• Customer service
• Accessibility
• Technical build
• Internet Marketing

Define : During the Define phase we can offer guidance to make your website.

• Unique,
• Proper navigation,
• Place holders of images, flash files, PDFs etc.
• Useful precautions
• Resolving future enhancements
• Exceptional cases

Design : In the Design phase we can work with your team to benchmark and design
performance goals.
A continuous, systematic process of evaluating, to determine business and work
processes that represent “best practices” and establish rational performance
goals.

Design is a learning experience for setting targets and developing winning
strategies
It is a discovery process

Design involves two types of comparisons

• Process based
• Results based

Both process and results (performance) need to be Designed. For performance
benchmarking, metrics must be employed. Many factors can be benchmarked:
quality, productivity, defect injection rate, removal efficiencies etc

Evaluate : In the development phase code and design can be evaluated against the
goals set in the design phase.BR>
Live : The launch phase is when we can work with your team to measure the
performance of your site against the measurable goals.
The most critical aspect of measurement is the development and implementation of
appropriate metrics that span the full process and reflect key customer values.
Use of multiple metrics to guide improvement on all dimensions of process
performance.

• Time,
• Quality, and
• Cost.

Measurement improvement s aims to reduce the variability in process performance,
metrics as a rule should measure median performance and variance, not only
average performance.

Audit : the enhancement phase offers you the opportunity to review and audit
your site.
A formal process where activities and records are examined and compared to
predetermined audit criteria such as:

• Regulatory requirements
• Policies and procedures
• Management goals and objectives

Audit process

• Special Reviews/Management Requests
• Internal Control
• Audit Coordination
• Business Process
• Notification
• Initial Discussion
• Audit Plan
• Opening Conference

Importance of TQM in Success of Emergency Services

Wed, 14 Jul 2010 05:10:32 +0000

Agility and accuracy is the key of success of any emergency service. The quality of emergency services includes wide variety of quality aspects, all of which are important. The lack of detailed information about any of these aspects means that we have not able to figure out need of quality control area of vital interest to the people in India. In India awareness towards emergency services is not much in comparison to our western counter parts. But it’s our moral duty to educate them about their right of safety. There is a need of public private partnership (PPP) in this area. The 108 Emergency services of Emergency Management and Research Institute is a good step in this direction.
The traditional perspectives of quality and the familiar view of customer satisfaction are inadequate to manage the complex relationship between the emergency service firm and the victims of emergency. According to one study by Lengrick Hall (1995) victims play four roles in emergency care system –that of supplier, product, participant and recipient. Plek (1995) describes TQM as a cooperative form of doing business, which relies on talent and capabilities of both labor and management to improve quality and productivity continually, using teams.

Three important factors for success of TQM in emergency services:
1.Participative management
2.Continuous process improvement
3.Managing Teams

Cost management is critical for the sustained quality emergency services because in any agency resources are main concern especially in case of a nonprofit organization. When you are walking on a tight rope, you can’t afford dancing. The cost management is important in controlling a nation’s healthcare expenditure.
Emergency services like fire brigade, ambulance and security and rehabilitation are people oriented, the prevention and reduction of human errors at all level are of vital importance. In case of emergency people are in trauma and emotionally charged up, this makes them difficult to handle. This means that top priority must be given to human reliability with a set goal of 100 per cent. Progressive movement towards this goal is characterized by emphasis on two “Zs”. The two Zs for human reliability:

1.Zero Error: Emphasis on accuracy
2.Zero Delay: Emphasis on urgency

Video Search Engine Optimization (Video SEO)

Wed, 14 Jul 2010 05:09:34 +0000

Video SEO: Video SEO is defined as the new form of optimizing video content via search engines like Google Video, Blinkx or any of 1000’s of Video Search Engines. It is also called as VSEO or Video SEO.

Internet marketing is changing the marketing world, and one of the latest and important trends is using video advertising as part of your online marketing.
So it is an important trend to utilize video search engine optimization (SEO) as well.

Video SEO is a tactical process of increasing the search engine rankings your video. If no. of visits to the video increased this is in turn increases the number of customers to your website, and your Business will increase dramatically.
Combination of SEO with video can leverage your market and increase your website traffic.

Basic approaches to video optimization

• Video Files Metadata Optimization
• Upload Process
• File Names: Clear naming
• Meta Data: Should be keyword rich
• Transcripts: Concept is important
• Inbound / Outbound Linking
• Video Length: Should be short length
• Branding: Company Logo, Website name etc
• Rating
• Tell a Friend
• Social Tagging Options

Tips for video search engine optimization:

• Title, Description and Keyword tags are important
• Anchor text is must
• Use RSS file
• Create a video site map
• Upload, download or embedded should be easy
• Watermark your video with your brand name

Major Players that can support VSEO are

• Youtube.com
• Metacafe.com
• Revver.com
• MySpace Videos
• Vimeo.com
• Dailymotion.com
• Viddler.com
• Yahoo Videos
• Google Videos

Your Video channel should include

Title: It should be your brand or your channel is about

Description

Tags or Keywords

Channel Design: Choose a color similar to your brand look and feel

Brand logo

Layout Properties

Advanced Design Customization: Background image, Logo, Taglines etc

Introduction to Marketing

Wed, 14 Jul 2010 05:06:15 +0000

Marketing : Marketing is analyzing and satisfying consumer needs.A stratagical planning and executing of a set of objectives to bring buyers and sellers together so that a sale
can take place.

In the 3 M's of Business model Marketing play a key role.

3M's are Money,Management,Marketing

Buying and Selling of and exchannge of goods for an agreed amount.

Marketing is the promotion of products oe service especially advertising and branding.

The 4 P's of Marketing are

* Product
* Price
* Place
* Promotion

Marketing can be classified as 3C model also

* Customer
* Company
* Competitor

3 conceptions of marketing are

Production concept
Selling concept
Marketing concept

Short Term Factors in Marketing System are

Product
Place
Price
Promotion

Long Term Factors in Marketing System are

Technological
Legal
Cultural
Economic

Different Components of a Marketing Plan:

1. Market Research/Analysis
2. Marketing Objectives/Goals
3. Marketing Mix/Strategy
4. Marketing Budget
5. Market Monitoring and Evaluating
6. Plan Check List

Types of Marketing:

Internet Marketing
Offline Marketing
Word of Mouth Marketing
Guriall Marketing
Email Marketing
Viral Marketing
Print Advertising
Direct Mail
TV and Radio
Organic Search
Pay Per Click
Social Media Marketing
Banner Advertising
Network Marketing
Services Marketing
Evangelism Marketing
Relationship Marketing
Experiential Marketing
Mobile Marketing

New Media Marketing types:

• Internet
• Mobile phones
• IPODS
• PDAS

TYPES OF MARKETING RESEARCH

Exploratory Research : better understanding of the problem dimensions.
Descriptive Research : general understanding of the marketing problem
Causal Research : used to identify cause-and-effect relationship.

Top Marketing Rules:

Rules are Meant to be Broken if needed
Marketing Must Result in Sales and growth
Be unique
Keep a deadline

Magic of .htaccess file in Internet marketing

Wed, 14 Jul 2010 05:05:37 +0000

The .htaccess file and the power it has to improve your website. Although .htaccess is only a file, it can change settings on the servers and allow you to do many different things, the most popular being able to have your own custom 404 error pages. .htaccess isn't difficult to use and is really just made up of a few simple instructions in a text file. If your server runs Unix or Linux, or any version of the Apache web server it will support .htaccess, although your host may not allow you to use it.

There is a huge range of things .htaccess can do including:

password protecting folders, redirecting users automatically, custom error pages, changing your file extensions, banning users with certian IP addresses, only allowing users with certain IP addresses, stopping directory listings and using a different file as the index file.

Custom Error Pages

The first use of the .htaccess file which will cover is custom error pages. These will allow you to have your own, personal error pages (for example when a file is not found) instead of using your host's error pages or having no page.

This will make your site seem much more professional in the unlikely event of an error. It will also allow you to create scripts to notify you if there is an error (for example I use a PHP script on Free Webmaster Help to automatically e-mail me when a page is not found).

You can use custom error pages for any error as long as you know its number (like 404 for page not found) by adding the following to your .htaccess file: ErrorDocument errornumber /file.html If the file is not in the root directory of your site, you just need to put the path to it: ErrorDocument 500 /errorpages/500.html

These are some of the most common errors:

401 - Authorization Required

400 - Bad request

403 - Forbidden

500 - Internal Server Error

404 - Wrong page

Then, all you need to do is to create a file to display when the error happens and upload it and the .htaccess file.

Logo Design Process and Steps

Wed, 14 Jul 2010 05:04:39 +0000

Avoid complicated or detailed pictures

Complex images look great on well-printed letterheads, but logo designs like this never survive in small-space press advertisements or on promotional goods. If you want to be recognized instantly, avoid too much detail.

Avoid complicated themes

Your customers will not take the time to interpret or decode a complicated subject, theme or pun. Don’t waste their time or yours with a challenging logo design.

If you have an unusual name…

If you have an unusual name, this will prove memorable by itself, so don’t confuse the issue with a complex logo design.

If you have a common or not so memorable name…

(Assuming you don’t wish to change it!) Bring it to life with a highly distinctive symbol or typographic treatment.

Brand values

Really communicate with your customers by defining your core proposition to them and ensure your logo design expresses these values clearly.

Key rules for Logo Design:

   1. Avoid using dark colors , dull colors.
   2. You logo design should be simple and clear.
   3. Logo should be easy to descrice.
   4. Logo should be recognizable and memorable.
   5. Don't use more than three colors.
   6. Don't use cliparts.
   7. Don't use more than two fonts.
   8. Make sure your logo should be scalable.
   9. Logo should be conceptwise balanced.
10. Choose your target audiance a start designing concept.

Logo Design process:

1. Explain about Your Company and your target audience - The Creative Brief.

2. Choose some sample Logos you liked from other brands.

3. Prepare different options

4. Prepare different color combinations

5.Revise it again and again.

4. Approve Your Final Logo Design.

A good Corporate Identity (Logo) can stand life long for a brand.

Inbound Link Building in Internet Marketing

Wed, 14 Jul 2010 05:04:06 +0000

A technique to generate inbound links to a website to increase web traffic and internet popularity.
It is a most effective approach to build high Page Rank in search engine and gain popularity over competatitors.Link building is a best Internet marketing Strategy.
Inbound links play a key role in determining rakings in search Engines.
Link Building will depend upon two important factors:
• Internal Link Building Factors
• External Link Building Factors
“Building high authority inbound links is a key aspect”
Link Building is three types:
One way Link Building: Link from website A to website B but no link back from website B.
Website A r Website B
Two way Link Building: Mutual Link between both website A and website B .It is also called as reciprocal link building.
Website A ßrWebsite B
Three –Way Link building: In this website A can link to website B and C and there is mutual linking between these three websites.
Website A r Website B r Website C
Link Building can help….
1. Increase Page Rank
2. Increase Traffic to a website
3. Increase Search Engine Visibility
4. Increase Sales leads
5. Gain long run popularity to a website

Link Building Ideas:

1. First Set a clear goal
2. Make sure your website has keyword reach content telling that your website is worth linking.
3. Determine your target authority websites to link.
4. Create a quality link partner

Fastest ways to have better inbound links:
• Link Exchange with link partners
• Forum Participation
• Blog Participation
• Article Writing & Submission
• Directory Listings
• Classified Ads
• Press Releases

Latest Business Articles

VOICE AND NON-VOICE PROCESSES

VOICE AND NON-VOICE PROCESSES

﻿Sourcing From China: The Right Way

Website Audit Checkpoints

Importance of TQM in Success of Emergency Services

Video Search Engine Optimization (Video SEO)

Introduction to Marketing

Magic of .htaccess file in Internet marketing

Logo Design Process and Steps

Inbound Link Building in Internet Marketing

Sourcing From China: The Right Way