What is The Difference Between Hype And A Scam?
You just love the ice cream, and this looks like the best business to be in. You find that the price includes a new ice cream van as well as ice cream making material. The more you look into it the better it sounds. You decide to buy the franchise. And then find that the area that you have got is an industrial area with no residents. So you have a beautiful new ice cream van, ice cream making material, but no customers. So, in fact, you have no business.
Many products on the Internet just the same. You can buy ready-made websites, loaded with products ready to go. You are told, you can start making money within 24 hours. So you buy the product and set up the site on your new web hosting account. You make sure all the payment buttons are working. And then you sit back and wait, and wait, and wait. Nothing happens.
This website, you just put up is just like that ice cream van. It looks great. It even works great. Youve tested those payment buttons and they all work. But you make no sales. You have no customers.
You thought you would be making money within 24 hours. That's what the ad that said. Well that was just hype.
Is there a difference between hype and being scammed? There is a similarity in that both hype and scams are designed to get money off you. But there is a difference. Hype is not a total untruth. Hype is stretching the truth to make something appear better than it really is.
There is a difference, though. In a scam the scammer uses totally dis-honest means to get your money. The scam is much like a con in that it poses to be something it is not. Like me you have probably received e-mails from people claiming to be PayPal who want you to fill in your details. They want this information so that they can use your PayPal account, fraudulently. You end up out of pocket with nothing to show for it.
Hype, on the other hand offers you a legitimate product, but it over states the truth. Any product on the Internet that promises you instant success is hype. If you want to start a business on the Internet there is no such thing as instant profits. Anyone that promises you other wise is stretching the truth.
Whether you run a business online or off-line, it takes time to build it. You need to build a customer base. You need to convince your customers that you are there for the long haul, that you're not a fly-by-night operator.
Remember our ice cream van? Great new van. Plenty of products. No customers. Your new website is exactly the same. Nobody knows you're there. You need to draw traffic to your new site. This doesn't happen overnight. It's a process that takes a lot of time and hard work.
How to go about getting traffic to your site is a subject I will discuss in another article.
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LinksParadise is a free site that uses videos and articles to teach such things as how to make a web site, create unique professional headers for your site, how to steadily build traffic and much more. The area is filled with downloads and resources.
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by: LucasHeijn
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